Floragatan 13 Curated By Acne Studios
On the occasion of the unveiling of the new Acne Studios headquarters in Stockholm, Sweden, A Magazine Curated By presents Floragatan 13 Curated By Acne Studios, an architectural and design survey of this exceptional building and its contemporary usage as a fashion atelier and corporate office.
In a visual essay by acclaimed French architecture photographer Philippe Chancel, this 96-page document delves into the building floor by floor, beginning with the sixth level management offices and descending ten storeys through each crucial component of the design and production ateliers including inspiring and communal spaces such as the ground floor library, underground canteen and photo studio. Numerous floors reveal bespoke and site-specific design projects by long-time Acne Studios favourites including a state-of-the-art lighting network designed by Benoit Lalloz, furniture by Max Lamb, and artworks by Daniel Silver. Philippe Chancel’s crisp, exacting photography is accompanied by insightful quotes by Acne Studios creative director Jonny Johansson, architect Johannes Norlander, the Acne Studios teams and external collaborators.
Designed by Savvy Studio in New York City, Floragatan 13 Curated By Acne Studios is presented as an embossed envelope in matte grey card designed to mimic the vertical textures of the building’s concrete façade.
“The plans for Floragatan 13 started with a sketch of the way fashion design works; I wanted the arteries of fashion to flow in a space that captures the feeling of constant progress and experimentation within an inclusive atmosphere.” Jonny Johansson
About Floragatan 13
Originally constructed as the Embassy of Czechoslovakia, the concrete building was designed in 1972 by the Czech architect Jan Bočan in the diplomatic district of Stockholm. After the dissolution of the Soviet state, the embassy served the new Czech Republic until 1998 before being divided into corporate and legal offices. In 2016, Acne Studios began work to renovate Floragatan 13 in its entirety, stripping it back to its original state whilst transforming its Brutalist foundations into a harmonious workplace for over two hundred staff.
Floragatan 13 Curated By Acne Studios is a dedicated publishing project edited the A Magazine Curated By team. Previous editions include Nudes Curated By Julien Dossena (2016) and Femininities Curated By Natacha Ramsay-Levi (2019). Departing from the ‘carte blanche’ concept of A Magazine Curated By, this bespoke 96-page document approaches a singular editorial subject related to exhibitions, projects, events, environments and other artistic touchpoints in our international cultural calendar.