An exclusive portfolio of behind-the-scenes images from the collections of A Magazine Curated By guest-curators Iris Van Herpen and Viktor&Rolf.
A/rt
D.I.Y. Butterfly (2021)
by Vanille Verloës & Dylan Da Silva
D.I.Y. Butterfly (2021), NFT, CGI VIDEO, edition 1 of 5, duration: 00:00:23
A Magazine Curated By presents our first NFT project entitled D.I.Y. Butterfly, which debuted last weekend during Paris Art Week. The artwork, a collaboration between French upcycling designer Vanille Verloës and French CGI artist Dylan Da Silva, is inspired by the D.I.Y. Sock Sweater published inside A Magazine Curated By Maison Martin Margiela, 2004. Verloës appropriates the original pattern and concept of the bricolage sweater, applying her own aesthetic principles to transform its minimalist foundations with a kaleidoscope of butterflies.
The creation of DIY Butterfly raises a dichotomy between Margiela’s open source dissemination of the instructions and the artwork’s actual configuration as an NFT. The rise of popularity among artists in making NFTs can be partially attributed to its safeguarding of artist’s rights. While ownership can and does quickly change hands, credit and royalties permanently remain going towards the creator. In traditional art sales, visual artists generally do not take a cut out of resales nor receive future royalties, unlike musicians or novelists.
D.I.Y. on display at Moderne Art Fair, October 2021
In a show of two way subversion, DIY Butterfly privatises Margiela’s open source with Verloës’ upcycling in generating the NFT. The juxtaposition is further enhanced with Da Silva’s elaborate 360° video work as iridescent hues and butterfly wings flutter around the virtual garment, blurring the lines between the physicality of Verloës’ upcycling practice, the Maison Martin Margiela’s ‘meta-fashion’ principles, and the post-internet aesthetics and politics surrounding first-wave NFT artworks.
1.500 €
All proceeds from the sale of DIY BUTTERFLY will benefit Sea-Watch.org
Special thanks to Ground Effect, Paris
READ MORE…
Backstage in Paris, Men’s Spring Summer 2026
An exclusive portfolio of behind-the-scenes images from the collections of A Magazine Curated By guest-curators Walter van Beirendonck, Yohji Yamamoto and Willy Chavarria and from the collections of Dries Van Noten and Kiko Kostadinov.
Celebrating the Launch of A Magazine Curated By Willy Chavarria
A Magazine Curated By celebrated the launch of issue N°28, curated by Mexican-American designer Willy Chavarria, during an evening at Baronne on Sunday, 29 June.
Symphony of the Senses
An excerpt from an essay by Iris van Herpen, curator of issue #13, featured in her chapter of A MAGAZINE CURATED BY: 2000/2004–2025.
If You Know, You Know: Loro Piana’s Quest for Excellence at MAP Shanghai
To mark its centenary, Loro Piana has opened its first-ever exhibition: If You Know, You Know: Loro Piana’s Quest for Excellence. Held at the Museum of Art Pudong (MAP) in Shanghai, the show offers a quiet, layered portrait of the Italian house — a brand synonymous with the rarest materials, measured innovation and an almost obsessive devotion to craft.
A MAGAZINE CURATED BY: 2000/2004–2025 — 25 Years of Curation and Creation, An Exhibition
To mark 25 Years of Curation and Creation, A Magazine Curated By presents an exhibition at L’Union de la Jeunesse Internationale, bringing together 32 curators through their work, worlds, and personal references.